The typical walking tour customer is:
The typical lawyer’s client is:
- In some kind of trouble
- Feeling trapped
- Desperate for help
- Wondering how to pay your fee
- NOT happy to be there
How do I know? Because I’ve done both. And believe me, it’s not even close. And here’s the thing. This typical lawyer client and walking tour customer could be the exact same person, just on a different day and in a different situation. And therein lies the difference.
Sorry about that “therein.” Sometimes I can’t help myself.
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